You measured correctly but it still doesn’t fit - we have the solution

This does happen - mainly for two reasons:

1. Sometimes designers have slightly different interpretation of sizes.
   
   The one thing you must remember when finding your correct size is that cups named with the same letter e.g. B are not all the same size - they go up with an increase in band size.
   EXAMPLE: The cups of a 34B are larger than those of a 32B.
   
   If the bra band is not firm enough but cups are a good fit, go down one band size but up one cup size EXAMPLE: exchange 32B for 30C.
   
   If the bra band is too tight but cups are a good fit, go up one band size but down one cup size
   EXAMPLE: exchange 34D for 36C.
   
   If the band is comfortable but the cups are too small or large - keep the same band size and go up or down in the cup
   
   EXAMPLE: 36D cup is too large - exchange for 36C
   EXAMPLE: 36D cup is too small - exchange for 36DD
   
   
2. Sometimes the design chosen isn’t complimentary to your personal body shape.
   
   Here are a few tips that may assist you:
   
   You’re suffering from falling bra straps:
   
   Check first whether you think the cups are the correct size (you may need to go down a cup size). If that isn’t the issue, look for designs where the straps are located in the middle of the cup, not at the edges.
   
   Your breasts do not fill the top of the cups well:
   
   If you have young firm breasts you need to go down a cup size. If you’re a more mature woman you likely have natural hollowing of the breasts and would look better in a half-cup bra, maybe even with some push-up padding to help give your breasts a rounder appearance at the top.
   
   You look flat-chested in it:
   
   Some bras are designed to separate and minimise breasts, while others push them closer together and up. Try a half-cup push-up bra. A vertical seam in the cup design can also create greater uplift.
   
   You feel too pushed-up in it:
   
   Try a more supportive bra with thicker band and straps that will disperse the weight of the breast. A horizontal seam on the cup design can also help.

Visit our guide to bra & knicker types for further information.